VISION

Zyra began as a quiet idea and grew into a labour of love.

Founded by Neha Imran, Zyra was created from a desire to design accessories with intention — pieces that feel considered, special, and made for dressed-up moments. What started as a personal creative vision became a brand rooted in detail, craftsmanship, and thoughtful design.

Zyra’s aesthetic draws from South Asian design traditions, particularly the richness of heavy embroidery, ornate embellishment, and decorative techniques long associated with celebration and ceremony. Through Zyra, these influences are reimagined in an elevated way — not as costume or trend, but as design language worthy of everyday confidence and global style.

At its core, Zyra is about reclaiming and re-presenting this heritage for South Asians themselves — creating accessories that feel familiar yet refined, powerful yet effortless. Pieces that honour where they come from, while belonging seamlessly in contemporary wardrobes.

Our accessories are statement pieces — designed to elevate an outfit, not blend into it. Created in limited quantities, they are meant to feel refined, confident, and quietly powerful.

Zyra is for those who value detail, intention, and taste that stands out effortlessly.

Designed with intention,
- Neha Imran, Founder.